Humans often base their judgments on emotion, and purchasing a product is no different. Something clicks, and they immediately grasp the true value of your product. It’s a moment of sudden insight that your user experiences. The SaaS world’s version of “Eureka!” is the Aha! moment. Archimedes had found the solution to something which had troubled him for a while.Īrguably, this could be one of the first, and most notable, examples of an Aha! moment. “Eureka!” can be roughly translated as “I found it!”. Legend has it that upon discovering the water displacement, Archimedes jumped out of the bath and cried, “Eureka!”. Archimedes realized that the displacement of water was equal to the volume of his submerged body. It’s a phenomenon that we don’t even notice today, but back then it was a revelation. When the Ancient Greek scholar, Archimedes, once stepped into his bath, he was amazed to see the level of the water rise. A lot of successful SaaS companies are using their product’s Aha! moment to drive product adoption.You need to consistently provide your users with Aha! moments throughout their lifecycle, to ensure they stick around for good.
Use a variety of techniques, such as tooltips, checklists, and videos, to point users towards your Aha! moment.When it comes to guiding your users towards your Aha! moment, it’s important to personalize their user journey.To find your Aha! moment, you should speak to your paying customers and find out what led them to continue using your product.The Aha! moment is an emotional reaction in your user, where they have a ‘sudden’ awareness of the true value of your product.You’ve probably heard it before, and you might even know what it is. If you can help your users reach that aha moment of sudden insight, then you could well end up with customers for life.
In this guide, you’ll find everything you need to know about the Aha! moment in regards to product management. It sounds like you need to find your product’s Aha! moment. Simply abandoning your product even after you’ve poured endless hours into your onboarding? Are your users struggling to find value in your product ?
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